49 Timeless Principles
Here's a mystery. We have a common language and a common process for every single department in the organisation...except sales. In fact, on most sales teams, salespeople tend to resist any attempt to establish a consistent process for the team as a whole...and managers tend to let them! Why?
In The Sandler Rules for Sales Leaders, David Mattson, CEO of Sandler Training, offers 49 timeless, proven principles for effective sales leadership, based on the Sandler Selling System. The book is the sequel to the Wall Street Journal bestseller, The Sandler Rules, also authored by David Mattson.
DAVID MATTSON is the CEO of Sandler Training, an international training and consulting organisation headquartered in the United States. Since 1986, he has been a trainer and business consultant for management, sales, interpersonal communication, corporate team building, and strategic planning throughout the United States and Europe. He is the author of multiple books, including the Wall Street Journal bestseller The Sandler Rules.