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In our clients' own words

The success of our clients is what speaks volumes for us

When our clients are successful, we know that we've succeeded in our mission.

"Thank you Berkeley for introducing me to the Sandler techniques of selling. It has been a real eye opener and since changing my 'sales pitch' to the Sandler way, I have increased my conversion rate by around 25%. I now feel a lot more confident going into sales meetings as I know I have all the tools to help me succeed."

Daniel Wade Director of New Practice Development Appointed Representative of WPA

Samuel Hoff

Patti Engineering

Industry: Engineering

Samuel Hoff, Executive Vice President of Sales and Marketing for Patti Engineering, talks about how his company’s sales more than doubled after Sandler sales training. “In 2007, we were a bunch of really good engineers and really bad salespeople; now we’re the same good engineers but we’re a lot smarter about the sales process.” In 2007 the company did a little less than $3 million in business and spent $1.10 for every dollar it made. Last year it did $7.5 million in business and spent 88¢ for every dollar it made. “My personal income is seven times what it was in 2007,” says Hoff. “That’s living proof of the success of Sandler.”

"Berkeley has a great eye for both detail and the bigger picture, he is a pleasure to work with. His infectious personality, drive to do it better, along with his positive outlook has meant every project we've been involved in together have been a joy to work on!"

Allen Betchley, Managing Director, Progression Design

Ken Harris

Health o meter

Industry: Healthcare

Ken Harris is Vice President of Sales and Marketing for Health o meter, which manufactures devices for the medical community. He describes his history with Sandler, which spans 15 years and four companies. “Sandler is the one process I’ve seen that puts customer behaviors and salespeople behaviors together to help the customer in a way that ends up helping the company.” Harris uses a sports analogy to describe the impact of a great system, whether in college sports or sales training: “In a college team, turnover is every four years by definition, yet dynasties exist because they have good systems. Sales is also a skill set that needs to be constantly honed and, for me, Sandler is the only method that provides that level of consistent and intimate training.”

"Berkeley is a born leader with high energy who build and maintains strong relationships with colleagues, clients and suppliers. He has an astute understand of what is required to complete a task and is a pleasure to work with."

Ben Nealon, Advertising Controller, Express Newspapers

Roy Cook

Merrill Lynch

Industry: Financial Planning

Roy Cook, who works with Merrill Lynch to help clients strategize their retirement plans, explains his mindset when he started Sandler training. “When I was introduced to Sandler I didn’t think I had any problems,” he says. He did have problems, though, including the lack of a systematic approach to generating new business. “Sandler has a very logical, very cerebral approach to sales. I saw more than 20 percent growth in my business year after year. Some of that I attribute to the market, but a lot of it I attribute to the Sandler process, with me implementing it and working more efficiently.”

"Berkeley has an incredible eye for detail, is very thorough and works to an extremely high standard. His creativity shows through whether presenting a keynote speech or a training session Berkeley is very enthusiastic and his confidence truly shows. I have known Berkeley for 7 years and during this time I realised this is just his way of working to achieve great results."

Iain Pugh, Event Vision

The Sandler Blog

Insight and tips on current sales, sales management, leadership and management topics. We invite you to comment on our posts and to pass them on to your colleagues.


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